A COLOR LINKED TO TEMPORALITY, IN NATURE RED IS A SYNONYM FOR MATURATION. EVROPA INTERPRETS THE LINK BETWEEN RED AND TIME AS A CONTINUOUS MUTATION - TRANSFORMING THE LINEARITY OF THE FLOWING OF TIME INTO A CIRCULAR ACT.RED IS ALSO A WARNING. IN THE CONTEMPORARY ERA, WHERE APPARENTLY NATURE AND TECHNOLOGY CAN NOT COEXIST AND WHERE CHANGE IS AN URGENT NECESSITY, EVROPA HAS DEVELOPED THE IDEA OF CREATING A FUTURISTIC ADMIXTURE BETWEEN NATURE AND MULTIMEDIA ELEMENTS, BETWEEN REALITY AND VIRTUALITY, AND BETWEEN ENVIRONMENT AND ARTIFICIAL.ROSSO FLORA WAS BORN AS AN EVOLUTION OF THE 000 COLLECTION IN A LIMITED EDITION FORMAT.