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Data tracking

Welcome to Evropa. We use tracking tools to improve your browsing experience and personalise content and offers according to your interests. Your privacy is important to us and we want to ensure that you are fully informed about the use of this tool.

What is data tracking?

Data tracking is a process by which we collect information about how users interact with our website and our advertising campaigns. This allows us to measure the effectiveness of our advertisements, optimise our campaigns and offer more relevant content to users.

Purpose of using data tracking

We use the tracking tool for several purposes, including:

Tracking ad conversions: We monitor users' actions after they have viewed or interacted with our advertisements, such as completing a purchase or filling out a form.

Optimising advertising campaigns: We analyse the data collected to identify trends and patterns of user behaviour, enabling us to improve our marketing strategies and reach our target audience more effectively.

Personalise content: We use the data collected to tailor website content and promotional offers to users' interests and preferences.

Types of data collected

Our tracking tool may collect different types of data, including:

Website interaction information, such as pages visited, products viewed and actions taken.
Demographic data, such as age, gender and geographical location.
Device usage information, such as type of device, operating system and browser used.

Cookie and data management

You can manage your cookie settings and choose to disable tracking through your browser settings or by using privacy management tools. However, please note that disabling cookies may affect certain features of our website.

Sharing of data

We do not share the data we collect with third parties without your explicit consent, except where required by law. We ensure the security and confidentiality of your data and take appropriate measures to protect it from unauthorised access or misuse.

Retention of data

We retain the data we collect for the period necessary to achieve the purposes described, unless you request deletion of your data in accordance with our Privacy Policy.


If you have any questions, comments or concerns regarding the use of data tracking or your privacy, please contact us at or using the contact details provided on our website.

Thank you for your trust and understanding.