EVROPA MAKES A CONCRETE COMMITMENT TO REDUCING THE ENVIRONMENTAL IMPACT OF FASHION BY ADDRESSING ONE OF THE INDUSTRY'S MOST CRITICAL ISSUES: TEXTILE WASTE.
FROM 2000 TO 2020, THE AMOUNT OF TEXTILE WASTE HAS INCREASED EXPONENTIALLY, WITH FORECASTS FOR FURTHER GROWTH IN THE COMING YEARS. FOR THIS REASON, WE ARE DEDICATED TO THE RECOVERY AND VALORIZATION OF WASTE MATERIALS, TRANSFORMING THEM INTO UNIQUE GARMENTS THAT RETAIN A REFINED AND CONTEMPORARY AESTHETIC.
OUR CREATIVE PROCESS IS REVERSED; WE START WITH THE METICULOUS SELECTION AND ANALYSIS OF ALL RECLAIMED MATERIALS AND THEN MOVE ON TO DEFINE THE STYLE. IN FACT, EACH GARMENT IN OUR COLLECTIONS IS DESIGNED FROM THE EARLIEST STAGES TO FIT, ENHANCE AND ALLOW US TO RECOVER AS MUCH MATERIAL AS POSSIBLE. THE COUNTLESS CUTS IN OUR GARMENTS HOLD TOGETHER BOTH THE DEFINITION OF A STYLE AND THE FINE-TUNING OF A SHAPE THAT, MADE UP OF MANY PIECES, ALLOWS US TO MAKE THE MOST OF EVERY FABRIC WE RECOVER, MINIMIZING WASTE.
ZERO OVERPRODUCTION
EVROPA WORKS WITH A TOTALLY MADE IN ITALY PRODUCTION CHAIN, WORKING WITH CONSCIOUS PRODUCTIONS LIMITED TO THE QUANTITY OF RECOVERED FABRICS, WITH THE AIM OF AVOIDING ANY FORM OF OVERPRODUCTION. WE SUPPORT A SLOWER AND MORE SUSTAINABLE ECONOMIC VISION.
ZERO UNAWARE THINKING
WE DO NOT ADHERE TO THE HECTIC PACE OF SEASONAL FASHION. SOME GARMENTS REMAIN PART OF OUR COLLECTIONS THROUGHOUT THE SEASONS, BECOMING ICONIC PIECES THAT PROMOTE A MORE CONSCIOUS APPROACH TO CONSUMPTION.
ZERO FAST OUTPUT
EACH GARMENT IS DESIGNED FROM THE EARLIEST STAGES TO OPTIMIZE THE USE OF WASTE MATERIALS. OUR CREATIVE PROCESS BEGINS WITH AN ANALYSIS OF THE MATERIALS WE SALVAGE, ALLOWING US TO DEVELOP UNIQUE DESIGNS AND MINIMIZE WASTE.
