EVROPA MAKES A CONCRETE COMMITMENT TO REDUCING THE ENVIRONMENTAL IMPACT OF FASHION BY ADDRESSING ONE OF THE INDUSTRY'S MOST CRITICAL ISSUES: TEXTILE WASTE.
SINCE THE 2000S, TEXTILE WASTE HAS INCREASED EXPONENTIALLY, A TREND ROOTED IN THE RISE OF MASS PRODUCTION WITHIN THE FASHION INDUSTRY.
THIS IS WHY WE ARE COMMITTED TO RECOVERING AND REPURPOSING DISCARDED MATERIALS OF EXCELLENT QUALITY, TRANSFORMING THEM INTO UNIQUE GARMENTS THAT EMBODY A REFINED AND CONTEMPORARY AESTHETIC.
OUR CREATIVE PROCESS IS REVERSED
WE START WITH THE METICULOUS SELECTION AND ANALYSIS OF ALL RECLAIMED MATERIALS AND THEN MOVE ON TO DEFINE THE STYLE.
EACH GARMENT IN OUR COLLECTIONS IS DESIGNED FROM THE EARLIEST STAGES TO FIT, ENHANCE AND ALLOW US TO RECOVER AS MUCH MATERIAL AS POSSIBLE.
THE COUNTLESS CUTS IN OUR GARMENTS SHAPE BOTH THE STYLE AND THE FORM, ALLOWING US TO MAXIMIZE THE USE OF EVERY PIECE OF RECOVERED FABRIC WHILE MINIMIZING WASTE. ★
ZERO OVERPRODUCTION
EVROPA WORKS WITH A TOTALLY MADE IN ITALY PRODUCTION CHAIN, WORKING WITH CONSCIOUS PRODUCTIONS LIMITED TO THE QUANTITY OF RECOVERED FABRICS, WITH THE AIM OF AVOIDING ANY FORM OF OVERPRODUCTION. WE SUPPORT A SLOWER AND MORE SUSTAINABLE ECONOMIC VISION.
ZERO UNAWARE THINKING
WE DO NOT ADHERE TO THE HECTIC PACE OF SEASONAL FASHION. SOME GARMENTS REMAIN PART OF OUR COLLECTIONS THROUGHOUT THE SEASONS, BECOMING ICONIC PIECES THAT PROMOTE A MORE CONSCIOUS APPROACH TO CONSUMPTION.
ZERO FAST OUTPUT
EACH GARMENT IS DESIGNED FROM THE EARLIEST STAGES TO OPTIMIZE THE USE OF WASTE MATERIALS. OUR CREATIVE PROCESS BEGINS WITH AN ANALYSIS OF THE MATERIALS WE SALVAGE, ALLOWING US TO DEVELOP UNIQUE DESIGNS AND MINIMIZE WASTE.