We call ourselves a project. Our first goal is to create a movement that, through the strong language of fashion, establishes and spreads an attitude of protection towards the environment. In fact, Evropa is a sustainable fashion project that deals with giving new life to textile waste, while maintaining a critical and contemporary look from an aesthetic and design point of view.
Our manifesto, drafted the same year the project took shape, "Extreme Vision, Recycling Operation, Progressive Action" (an acronym of our name) describes the action we are taking to make our idea of society and circular economy a reality. The manifesto speaks of dynamic actions, looking to the future while working on the present.
Zero Overproduction - Overproduction of garments is one of the main problems facing the fashion industry. This is why we have chosen to have a totally Made in Italy and made-to-order production chain, encouraging a "slower" form of economy.
Zero Unaware Thinking - The fast times dictated by the system, with sudden releases of collections and flash discounts, only fuel compulsive consumption and consequently the increase of textile waste pollution. We have therefore chosen not to follow these rhythms related to seasonal change, keeping some of our garments from collection to collection, thus trying to make them iconic. We do not follow fast trends, but try to convey to our consumers an approach to consumption aimed at creating a conscious closet.
Zero Fast Output - Every garment in our collections is designed from the earliest stages to fit and to recover as much waste material as possible. This implies very intense and difficult research, design, and production work. The countless cuts in our garments hold together both the definition of a style and the fine-tuning of a shape that, composed of many pieces, can create fits on the scraps that are very optimized. The proportion is efficient: the more seams and therefore pieces in a garment, the more scrap we can recover. Our creative process goes in reverse, the waste we recover is often new materials and 'surprises,' so we start from their study and what we have available to create collections.
Why waste materials?
The situation of textile production in the 19th century: in 2000 from 50 million tons to 2020 with 109 million tons of textile waste. In 2030, textile waste is expected to grow to 145 million tons.
European Environment Agency (EEA)
We call ourselves a "political" project. The position of our thinking inevitably takes our side and makes us want to spread it to most. We have chosen to be sustainable by doing sustainable actions. For us, the world of Green is not limited only to the use of natural fibers, for example. We want to work on the present, and if today confronts us with a world as described by the European Environment Agency, we think the recovery of waste raw materials is our way.
Therefore, our greatest mission is to reach out to heterogeneous users and possible collaborating companies. We currently have an active relationship with several Italian textile manufacturing companies, who see in our project an opportunity for their waste materials and a source of sustainable propaganda.
The language we use to talk about the world of Evropa is a visual communication made up of symbols, allegorical images and dialogues. A subtle and conceptual method of making our activism not only the dissemination of a message but also the development of a style. Communicative research seeks to make the theme of sustainability cooler and almost more obvious, we create images and texts that are imbued with these values.
Evropa is founded in Italy in 2022 by Elena Finardi, Martina Rizzieri and Anna Patricelli.
